In the realm of marketing, women are taking on increasingly important roles as innovators, leaders, and changemakers. Their influence is transforming conventional methods, establishing new trends, and setting a benchmark of excellence within the industry. From harnessing technology to creating compelling brand narratives, these women are not merely involved in the progression of modern marketing—they are at the forefront of it. Let’s examine how women in marketing are forging ahead with innovative strategies, embracing diversity, and setting benchmarks that are defining the industry’s future. Fostering Innovation Through Technology A key area where women are making a significant impact in marketing…

In South Africa, the burgeoning landscape of female entrepreneurship is playing a pivotal role in narrowing the gender gap, fueled by a combination of opportunity and necessity. As an increasing number of women establish their own businesses, they not only create jobs for themselves but also for others, positioning the nation among the global frontrunners in women-led enterprises boasting 20 or more employees. Remarkably, 59.3% of these female entrepreneurs intend to hire an additional one to five employees over the next five years, indicating a positive trend in job creation. “With 16.7 million citizens unemployed—5.8 million of whom are women—the…

The European Bank for Reconstruction and Development (EBRD) has notably enhanced its support for women entrepreneurs in Egypt by providing a loan of EGP 700 million (around €13.2 million) to Tasaheel for Financing. Tasaheel stands as Egypt’s largest lender to micro, small, and medium-sized enterprises (MSMEs). This loan, which is a component of the EBRD’s Women in Business programme, aims to facilitate access to finance for women-led MSMEs, especially in areas outside of Greater Cairo and Alexandria that are usually underserved by banks. In addition to financial assistance, the EBRD will offer Tasaheel an extensive technical cooperation package. This initiative…

Michigan State University has introduced a new program aimed at advancing women into leadership roles within the business landscape. The Dashney Women’s Leadership Accelerator (DWLA), made possible by a generous gift from MSU alum Priya Balasubramaniam, is crafted to assist a select group of women each year from the Broad College of Business through tailored mentorship, workshops, and unique opportunities. The DWLA is named to honor Helen Dashney, a dedicated mentor and professor to Balasubramaniam, who has played a pivotal role in her professional journey since the early 2000s. Upon learning that Balasubramaniam intended to create the program in her…

On Monday, the U.S. Department of Labor announced a grant of $716,701 to the Southern Nevada Building Trades Union, aimed at tackling the challenges women face in construction and related sectors. This announcement was made by U.S. Acting Secretary of Labor Julie Su during a visit to Las Vegas, where she was joined by U.S. Representatives Susie Lee and Dina Titus. This funding is part of the Biden-Harris administration’s Investing in America initiative, which seeks to enhance infrastructure, clean energy, and manufacturing across Southern Nevada. The grant specifically focuses on supporting women in apprenticeships and nontraditional jobs through the DOL’s…

Maz Vincent and Zoe Old, the founders of the Wellington Women in Business group, have received the esteemed Community Award from the Wellington Town Council. Although they couldn’t be present at the official award ceremony last month, they were able to collect their awards recently at the council’s offices located on Fore Street. Town Clerk Dave Farrow expressed his admiration for Vincent and Old, highlighting their steadfast commitment to uplifting local women in business. “Marion Vincent and Zoe Old have shown remarkable dedication to empowering women within the community. Their enthusiasm goes beyond simply fostering business initiatives; they are equally…

A homemade DIY face mask is an excellent method to hydrate and illuminate dry, rough skin. By utilizing the appropriate ingredients, you can make your complexion appear fresh and revitalized. Here are several DIY mask recipes for moisturizing dry skin: Turmeric Mask To create this brightening mask, you will require: (1) 1 teaspoon chickpea flour A pinch of turmeric powder 15 ml water Instructions: (1) Combine all ingredients in a bowl until the mixture is smooth. Spread the thick mixture evenly over your face. Let it sit for 15 minutes, then rinse off with water. Potential Benefits: (1) Reduced inflammation…

Both Botox and dermal fillers can transform your facial appearance. But which option is the right fit for you? This article is here to guide you in selecting your ideal beauty enhancer! Botox injections are administered shots that use a specific toxin to temporarily paralyze muscles, thereby minimizing the appearance of wrinkles. {1} Dermal fillers involve injections that plump up wrinkles, smooth fine lines, and restore volume to your face, resulting in a more youthful appearance. {2} Select Botox if you’re aiming to alleviate any of the following: The “11” lines between the eyebrows The horizontal lines across the forehead…

In a historic achievement, women-led businesses in the Greater Philadelphia region have collectively reported an impressive aggregate revenue exceeding $875 million for 2023. This milestone is highlighted in the latest release of The List of Highest Revenue Earning Women-Owned Businesses by the Business Journal, marking the highest revenue recorded in the last decade. Companies primarily owned by women in the Philadelphia metro area reached a remarkable revenue figure of $875.24 million. This record underscores the resilience and progress of local female entrepreneurs, particularly in the wake of the challenges posed by the COVID-19 pandemic. Back in 2020, revenue for women-owned…

Top Women Leaders in Marketing for 2024